Description

In 1998, second generation watchmaker and fellow of the British Horological Institute Simon Michlmayr spent 29 days walking from Canada to the North Pole and that was where he designed the Meridian Prime

While on the expedition, Simon wore a Swiss watch from a highly renowned brand and discovered that despite the manufacturer’s aspirations for it to be a practical tool watch, it was virtually useless. He needed something that he trusted to expose to the elements, which he could read easily at a glance and on which he could totally rely not to let him down.

On his return to England, Simon resolved to design and manufacture a practical, hardwearing wristwatch that would be a “tool, not a toy”.

Manufactured almost entirely in Simon’s home city of Norwich, England (the base caliber is Swiss), each case and back are manufactured as a pair, which means that they fit together perfectly and uniquely providing water-resistance to 1000 feet.

This glass is treated with internal and external anti-reflective coating to military specification.

This particular Prime has an overall design theme of white and dark blue and the strap is a dark blue Isofrane with its signature vanilla scent.  The hands and dial markings are also a very rich, dark shade of blue with the added frisson from the red seconds hand – a brilliant look overall.

Supplied with a watch case and of course the papers, this Meridian Prime comes with a 12 month warranty from the manufacturer.